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About Proud Pitch Wear

Proud Pitch Wear is a movement-driven sportswear brand empowering girls and women at grassroots level through inclusive, customised football apparel. Born from a whisper to one girl who lacked confidence in football, we’ve grown into a… Read full description

Proud Pitch Wear is a movement-driven sportswear brand empowering girls and women at grassroots level through inclusive, customised football apparel. Born from a whisper to one girl who lacked confidence in football, we’ve grown into a bold voice for pride, visibility, and belonging in sport.

Our collections, from training t-shirts and match-day hoodies to LGBTQ+ Lioness tops are designed to make every player and supporter feel confident, proud, and supported.

We champion identity through kit, offering personalised football gear for girls, mums, dads, and coaches.

Whether it’s a Girls Football Training Top with “Proud To Kick Like A Girl” or hoodies that celebrate Girls Football, every item carries our mission: to change how girls and women feel in football — from invisible to unstoppable.

Located in Middlesex, we serve the UK with quality products, personable service, and a commitment to transforming female grassroots football pride. Join the squad. Wear the message. Change the game — for every girl and woman who loves the beautiful game.

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